A floral-themed background with the words 'Simplicity in Mind' in elegant white and peach lettering.

Thoughtfully designed moments & artful storytelling

At Simplicity in Mind, we create immersive, artful environments that blend floral design, set design and editorial styling. Based in the Hudson Valley & servicing Westchester, Catskills & beyond- we collaborate with clients, venues, and brands to transform spaces into experiences. From refined weddings and private gatherings to styled editorials and creative campaigns our focus is on artistry and shaping beauty that is timeless and entirely you.

Where beauty meets intention

We specialize in creating immersive, garden-forward spaces- layered, intentional and alive in every moment. Each detail from florals to linens to structural elements, is thoughtfully chosen to forge spaces that feel curated & timeless.

A bride in a strapless satin wedding dress with pearl embellishments on the bodice, holding a bouquet of pink and white roses and various white flowers, seated indoors.
Elegant dining table set with floral arrangements, candlesticks, glassware, and fine china, in a dimly lit room with vintage decor.

Our Design Approach

Our design style is romantic and deeply inspired by nature, art history, and vintage textures. We offer:

  • Event & Floral Design for select weddings and private celebrations

  • Editorial & Brand Styling for content campaigns, styled photoshoots, and brand driven installs

  • Studio Installations & Rentals at our creative studio Gather & Bloom.

AS SEEN IN:

A circular badge with a light pink background displaying text that reads "2025 love♡ly list BEST FLORIST."
Circular badge with pastel gradient background and black text, stating 'Published feature in 2024,' 'As seen wedding chicks,' 'weddingchicks.com,' and 'event inspiration & planning guide - est. 2008.'
Black and white circular badge with the text 'As seen on lovingly' and a heart shape inside the letter 'v' in 'lovely'.

FIND INSPIRATION ON INSTAGRAM: