An Artful Approach to Romantic DesignAt Simplicity in Mind, we create immersive, artful environments that blend floral design, set design and editorial styling. Based in the Hudson Valley & servicing Westchester, Catskills & beyond- we collaborate with clients, venues, and brands to transform spaces into experiences. From refined weddings and private gatherings to styled editorials and creative campaigns our focus is on artistry and shaping beauty that is timeless and entirely you.
Thoughtfully designed moments & artful storytelling
2025 Loverly List (Best Florist)
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Wedding Chicks
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2025 Loverly List (Best Florist)
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Wedding Chicks
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2025 Loverly List (Best Florist) ❈ Wedding Chicks ❈ 2025 Loverly List (Best Florist) ❈ Wedding Chicks ❈
As Seen in:
We specialize in creating immersive, garden-forward spaces- layered, intentional and alive in every moment. Each detail from florals to linens to structural elements, is thoughtfully chosen to forge spaces that feel curated & timeless.
Where beauty meets intention
Our approach to floral design is romantic, artful, and deeply inspired by the natural world. We draw from the textures of vintage materials, the movement found in nature, and the timeless beauty of art history to create florals that feel intentional, emotional, and beautifully composed. Each arrangement is designed to tell a story — one that feels effortless yet refined.
Our Design Approach
The ServicesWhat We Offer
Event & Floral Design
For select weddings and private celebrations, we create thoughtful floral experiences that reflect your vision and surroundings.
Creative Campaigns & Art Direction
For venues, brands, and other businesses seeking a floral-driven creative direction, we offer custom campaign styling, set design, and floral art installations that elevate your visual storytelling.
Home Styling & Seasonal Installations
Our home styling services bring natural beauty into your personal spaces through tablescapes for dinner parties, fireplace mantles, porch installations, and seasonal trellis designs.
Studio Installations & Rentals
At our creative studio, Gather & Bloom, we offer seasonal installations and a curated collection of rental pieces.
Let’s Bring Your Garden of Ideas to Life
We specialize in creating immersive, garden-forward spaces- layered, intentional and alive in every moment. Each detail from florals to linens to structural elements, is thoughtfully chosen to forge spaces that feel curated & timeless.
