Curated  Experiences

At Simplicity in Mind, we create immersive, artful environments that blend floral design, set design and editorial styling. Based in the Hudson Valley & servicing Westchester, Catskills & beyond- we collaborate with clients, venues, and brands to transform spaces into experiences. From refined weddings and private gatherings to styled editorials and creative campaigns our focus is on artistry and shaping beauty that is timeless and entirely you.

Artfully Designed to leave a lasting impression.

A table set with a floral centerpiece, candles, and elegant dinnerware, featuring peonies, hydrangeas, and greenery for a special occasion.
Abstract textured background in shades of green with light streaks and smudges.
A woman in a wedding dress sitting on a chair, with a man in a black suit sitting on the floor next to her, in a setting decorated with flowers and candles.

Event Design

Thoughtfully composed moments for the artfully inclined.

Our event design services extend beyond surface aesthetics. We develop a clear visual direction that informs every element of your gathering — from tablescape styling to material selection, layout and atmosphere.

Whether designing a wedding, brand event, or intimate gathering ,we translate your vision into a cohesive design framework that feels natural and refined. Each detail is considered within the larger spacial narrative, ensure the final environment feels immersive rather than assembled.

Packages Start at $1,500 & customized based on scope of work.

Floral and Event Design may be combined for a fully integrated experience.

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A floral arrangement with various pink, white, and purple flowers in a dark vase on a wooden surface.
A woman in a white dress sitting on a vintage wooden chair, surrounded by floral arrangements and a backdrop of textured white fabric.

Floral Design

Artful. Intentional. Inspired by Nature.

Our floral design services are collaborative an concept-driven, grounded in thoughtful composition and a refined understanding of movement, texture, palette, and scale. Each project begins with a clear creative direction, allowing every arrangement to feel intentional and seamlessly integrated within its setting.

From architectural ceremony designs and layered floral backdrops to thoughtfully detailed personal florals, our work is organic and layered, with the tonal depth and movement of a Dutch Masters still life — composed to transform the space.

Full Floral Design Begins at $7,500

Intimate Floral Design (50 guests or under) Begins at $5,000

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Elegant table setting with floral centerpiece, fine china, and glassware for a special occasion dining experience.
Two women in vintage white dresses, one playing a harp and the other touching her hair, in a romantic, floral setting.

Creative Campaign & Art Direction

For bridal designers, brands, venues, and creative businesses seeking elevated visual storytelling, we offer full-scale creative direction and campaign development.

From initial concept to final installation, we design editorial environments that translate your brand identity into compelling visual narratives. Services include art direction, set and floral design, prop sourcing, spatial styling, and on-site creative oversight — ensuring each image and video asset feels cohesive, intentional, and strategically aligned.

Whether producing a styled venue campaign, launching a seasonal collection, or developing immersive marketing installations, we create visually distinctive content designed to resonate across digital platforms, publications, and brand campaigns.

Creative Campaign & Art Direction Services are priced based on scope of work.

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