An Artful Approach to Romantic DesignAt Simplicity in Mind, we design immersive environments that feel natural, intentional and thoughtfully crafted. Our work blends floristry, event design, styling, and editorial set design to create spaces that feel rooted in their surroundings — refined without feeling over designed. From romantic estate weddings to art-directed creative campaigns, every detail unfolds with purpose. We approach each project with both strategy and artistry — curating every layer to support your story.
Thoughtfully designed moments & artful storytelling
2025 Loverly List (Best Florist)
❈
The Anti-Bride
❈
Vanity Fair UK
❈
Wedding Chicks
❈
2025 Loverly List (Best Florist)
❈
The Anti-Bride
❈
Vanity Fair UK
❈
Wedding Chicks
❈
2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈ 2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈
As Seen in:
Where Beauty Becomes Experience
Our design philosophy is rooted in the belief that beauty should be felt, not simply seen. Design is atmosphere, emotion, and intention woven into a space. We consider how light moves through a room, how guests will gather, how texture softens structure, and how scale shapes perception. Whether designing a high-design wedding, leading creative direction for a brand campaign, or producing marketing installations, our philosophy remains consistent:
To craft immersive environments that resonate beyond the visual.
Our Design Approach
Our approach is both intuitive and meticulously structured. We begin by defining a clear creative vision — one that reflects the architecture of the space, the landscape, and narrative of the event or brand. From there, we layer texture, scale, color, and form with restraint and intention. The result is a cohesive design language that feels considered from every angle and impactful both in person and in imagery.
The ServicesWhat We Offer
Creative Campaigns & Art Direction
For brands, bridal designers, venues, and creative teams seeking visually compelling sets and editorial environments. From fashion look books and bridal campaigns to venue marketing photoshoots and brand installations, we design art-directed spaces that strengthen brand identity and deliver high-impact visual story telling.
Wedding Event & Floral Design
We offer comprehensive wedding design and floral styling for clients seeking immersive, artful celebrations. From ceremony installations to reception tablescapes, we curate every visual layer to ensure cohesion and impact. This service is ideal for couples planning elevated weddings.
Photography Studio Installations & Rentals
At our creative studio, Gather & Bloom, we produce design-driven studio installations and provide the studio as an open light-filled blank canvas for shoots, campaigns, and creative productions.
Let’s Bring Your Garden of Ideas to Life
Simplicity in Mind is a Hudson Valley based design & floral studio known for elevated floral design, large-scale installations, and artfully styled celebrations. We design bespoke weddings, and immersive event environments for clients seeking a refined, garden-inspired aesthetic across the Hudson Valley, New York, Tri-State area and destination.
