An Artful Approach to Romantic Design

Simplicity in Mind is a Hudson Valley based creative studio specializing in immersive event and floral design, planning production, and creative direction — for weddings, brands and editorial work. We are currently booking throughout the Hudson Valley, New York, New England, the Berkshires, Rhode Island, Raleigh, NC and select destination locations.

Thoughtfully designed moments & artful storytelling

View our offerings
  • A decorated table with a large floral arrangement, fruit, a statue of a woman, and tableware for a meal.
  • Bride in a white wedding gown holding a bouquet of pink and white roses and greenery.
  • An outdoor dining table set with a floral tablecloth, decorated with a centerpiece of flowers, grapes, and candles, surrounded by wooden chairs, on a patio with lush green trees in the background.
  • Bride holding a cascading bouquet of flowers in a white wedding dress, outdoors with blurred greenery and pink flowers in the background.
  • A black and white photograph of an elegantly set dining table decorated with a large floral centerpiece, tall candles, and fine glassware and dinnerware.
  • Outdoor wedding ceremony setup with a grassy aisle, clear chairs, and white flowers, leading to a floral arch with mountain scenery in the background.
  • Two women in wedding dresses with bouquets, one sitting on a park bench with her eyes closed, the other standing behind her, holding a bouquet and looking away, outdoors with trees in the background in a black-and-white photo.
  • A rustic wooden table with a floral centerpiece, dried figs, and candles in glass holders, set against a stone wall background.
  • A woman in a long white wedding dress standing among an arrangement of flowers and greenery.
  • A woman in a vintage wedding dress sits on the floor amidst candles and floral arrangements, with a backdrop of lush flowers and greenery.
View our portfolio

2025 Loverly List (Best Florist)

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The Anti-Bride

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Vanity Fair UK

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Wedding Chicks

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2025 Loverly List (Best Florist)

❈

The Anti-Bride

❈

Vanity Fair UK

❈

Wedding Chicks

❈

2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈ 2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈ 

As Seen in:
Baroque dining table decorated with white tablecloth, floral centerpiece, and lit candles in a rustic room with stone walls and framed artwork. Bannerman Island, Hudson Valley, New York
A floral arrangement with roses and other flowers in a gold vase, with grapes, pomegranate, and figs on a rustic wooden table. Candles in tall glass holders are on the right, against a stone wall background.
Floral Installation and set design in a photography studio located in Raleigh , North Carolina.

Where Beauty Becomes Experience

Our design philosophy is rooted in the belief that beauty should be felt, not simply seen. Design is atmosphere, emotion, and intention woven into a space. We consider how light moves through a room, how guests will gather, how texture softens structure, and how scale shapes perception. Whether designing a high-design wedding, leading creative direction for a brand campaign, or producing marketing installations, our philosophy remains consistent: 

To craft immersive environments that resonate beyond the visual.
View our offerings
Outline drawing of a flowering plant with three flowers and several leaves on a black background.

Our Design Approach

Our approach is both intuitive and meticulously structured. We begin by defining a clear creative vision — one that reflects the architecture of the space, the landscape, and narrative of the event or brand. From there, we layer texture, scale, color, and form with restraint and intention. The result is a cohesive design language that feels considered from every angle and impactful both in person and in imagery.

Bridal photoshoot for a bridal designer in the Hudson Valley, NY
Two women in vintage-style dresses—one holding a handheld mirror and the other looking at her reflection—are in a lavish, antique-styled room with draped curtains, a decorated Christmas tree, and lit candles.
Close-up of a vintage, floral wallpaper with intricate patterns in shades of pink, beige, and green, showing signs of wear and tear. 
The Services

What We Offer

Creative Campaigns & Art Direction
For brands, bridal designers, venues, and creative teams seeking visually compelling sets and editorial environments. From fashion look books and bridal campaigns to venue marketing photoshoots and brand installations, we design art-directed spaces that strengthen brand identity and deliver high-impact visual story telling.

Event & Floral Design
Design, floristry, and execution of the full environment— best suited for clients already working with a planner or managing logistics separately.

Full-Service Design & Planning
A fully integrated experience where we handle both the design and the logistics— managing vendors, timelines, and execution from start to finish.

Photography Studio Installations & Rentals
At our creative studio, Gather & Bloom, we produce design-driven studio installations and provide the studio as an open light-filled blank canvas for shoots, campaigns, and creative productions.

Learn More
A woman in a strapless dress holding a bouquet of flowers, with dark hair and jewelry, standing outdoors at night.

Let’s Bring Your Garden of Ideas to Life

Simplicity in Mind is a Hudson Valley based design & floral studio known for elevated floral design, large-scale installations, and artfully styled celebrations. We design bespoke weddings, and immersive event environments for clients seeking a refined, garden-inspired aesthetic across the Hudson Valley, New York, Tri-State area and destination.

Inquire
Black and white photo of a bride and groom standing on outdoor stairs surrounded by trees, with the bride wearing a long, elegant wedding gown with a large bow at the back and the groom in a suit.