An Artful Approach to Romantic Design

Thoughtfully Designed Moments and Artful Storytelling

Simplicity in Mind is a full-service creative design studio specializing in immersive micro events, intimate weddings, private gatherings, editorial productions, and custom brand experiences. Through layered design and intentional details, we transform spaces into environments that tell a story and leave a lasting impression.

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Hudson Valley, NY & Destination
  • Outdoor wedding ceremony setup with a grassy aisle, clear chairs, and white flowers, leading to a floral arch with mountain scenery in the background.
  • Bride in a white wedding gown holding a bouquet of pink and white roses and greenery.
  • A decorated table with a large floral arrangement, fruit, a statue of a woman, and tableware for a meal.
  • A woman in a long white wedding dress standing among an arrangement of flowers and greenery.
View our portfolio 
As Seen in:

2025 Loverly List (Best Florist)

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The Anti-Bride

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Vanity Fair UK

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Wedding Chicks

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2025 Loverly List (Best Florist)

❈

The Anti-Bride

❈

Vanity Fair UK

❈

Wedding Chicks

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2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈ 2025 Loverly List (Best Florist) ❈ The Anti-Bride ❈ Vanity Fair UK ❈ Wedding Chicks ❈

Where Design Meets Experience

We create spaces that feel as good as they look. By considering how every element works together, we design immersive experiences for celebrations, editorial productions, brand campaigns, and creative installations that are seamless, elevated, and memorable.

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Outline drawing of a flowering plant with three flowers and several leaves on a black background.

A Refined Approach

Our process is simple and thoughtful. We handle planning, design, creative direction, and coordination from start to finish, making sure every detail is clear and well-organized.

Bridal photoshoot for a bridal designer in the Hudson Valley, NY
Two women in vintage-style dresses—one holding a handheld mirror and the other looking at her reflection—are in a lavish, antique-styled room with draped curtains, a decorated Christmas tree, and lit candles.
Close-up of a vintage, floral wallpaper with intricate patterns in shades of pink, beige, and green, showing signs of wear and tear. 
The Services

What We Offer

Micro Weddings, Intimate Celebrations & Gatherings

Highly designed weddings and gatherings where guest experience and thoughtful details take precedence over scale. Ideal for events under 75 guests seeking a fully immersive design approach.

Full-Service Design, Planning & Floristry
A fully integrated experience combining creative direction, vendor management, logistics, and on-site execution— allowing every detail to feel intentional from beginning to end.

Editorial, Styled Shoots & Brand Set Design

Art-directed productions for photographers, brands, venues, and creative businesses. From campaign imagery and product launches to venue marketing and editorial productions, we create immersive visual stories designed to captivate.

Private Dining Experiences

Elevated dinner parties and immersive gatherings designed around food, atmosphere, and meaningful connection.

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A woman in a strapless dress holding a bouquet of flowers, with dark hair and jewelry, standing outdoors at night.

Designed to Feel Effortless

Simplicity in Mind is a Hudson Valley based design studio known for elevated floral design, large-scale installations, and artfully styled celebrations. We design bespoke weddings, and immersive event environments for clients seeking a refined, garden-inspired aesthetic across the Hudson Valley, New York, Tri-State area and destination.

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Black and white photo of a bride and groom standing on outdoor stairs surrounded by trees, with the bride wearing a long, elegant wedding gown with a large bow at the back and the groom in a suit.